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Email marketing and automations for studios

Email that brings first-timers back and keeps regulars booking.

Send campaigns to the customers you choose, by membership, tag, visits or spend. Automations send confirmations and notices, and can ask for reviews and email regulars who stop coming.

Email campaigns list with two draft campaigns for a sauna studio

Campaigns and automations read the same customer records as the rest of Elara, so a list like members who visited four times in the last 90 days is accurate on the day you send.

How it works

On from the start

Booking confirmations, waitlist and cancellation emails, receipts and membership notices go out from day one. Review requests and first-visit feedback are ready to switch on, and you can add a win-back email.

Results in bookings, not just opens

See deliveries, opens and clicks for every email, and the bookings and revenue that followed each campaign.

What's included

Campaigns to the right people

Send to everyone, or choose by membership, tag, visits or recent spend. Schedule it or send it now.

Review requests

After someone checks in, Elara can send a link to your Google or Yelp page, without asking the same person too often.

First-visit feedback

First-time visitors can get a short private form after their session, and their answers go on their profile.

Win-back email

Sent to regulars who haven't come back in the number of days you choose and have nothing booked.

Email automations list with the studio's lifecycle automations switched on

Frequently asked questions

Which emails can be automated?

Booking, waitlist and cancellation emails, receipts and membership notices are on from the start. Review requests and first-visit feedback are ready to switch on, and you can add a win-back email. You can edit or turn off each one.

How do I choose who receives a campaign?

Pick an audience by membership, tag, visits or recent spend. A live count shows how many customers it will reach before you send.

How do I know if a campaign worked?

Each campaign shows its opens and clicks, and the bookings and revenue that followed a click on it.

How do customers hear from my studio?

By email: confirmations, waitlist and cancellation notices, receipts, membership notices and your campaigns. Customers can also add bookings to their phone's calendar, which updates when a booking changes.

Works with the rest of Elara

Every feature reads and writes the same customer records, so a booking, a payment and a signed waiver all land on one profile.

Customer records

Every booking, plan, payment and waiver on one profile.

  • One profile per customer
  • Visit and spend filters
  • A list of customers who have stopped coming

Reports

See what sold, who came and which plans are growing.

  • Revenue and payment sources
  • Attendance, cancellations and no-shows
  • Reports by location, with CSV export

Memberships and packs

Sell memberships and packs online and at the desk.

  • Monthly and yearly memberships that renew
  • Fixed-term passes for intro offers
  • Credit packs with optional expiry

Get a price for your studio

Tell us how many locations you run and what you use today. We'll email you a quote and, if you're switching, what we can bring across.