Turn visits into regulars with messaging that runs itself.

Design email campaigns, automate lifecycle messaging, and reach the right segment, all powered by the same customer data you already have in the CRM. Track delivery and engagement on every send.

Email automation with personalization in the Sauna CRM dashboard

Marketing works when it uses what you already know about a guest. Because campaigns and automations target the same segments as your CRM, you can welcome new guests, win back lapsed members, and follow up after visits without exporting lists or guessing who to reach.

Campaigns and automations

Send one-off campaigns to a segment, or set up automations that trigger on their own: a welcome for new guests, a win-back for lapsed members, a follow-up after a visit. Both draw from the same customer data, so the right people get the right message.

Delivery and engagement you can see

Track sends, deliveries, opens, and clicks for every campaign and automation, so you can see what's landing and refine your messaging over time instead of sending into the dark.

What you get with Email Marketing

Campaigns in minutes

Compose and schedule branded email campaigns to any segment without leaving the dashboard.

Automations that nurture

Welcome new guests, win back lapsed members, and follow up after visits with triggers that run on their own.

One source of truth

Messaging targets the same segments as your CRM, so audiences stay accurate as customers change.

Measurable results

See sends, deliveries, opens, and clicks for every campaign, so you know what's landing with your guests.

Frequently asked questions

Can I automate messaging?
Yes. Alongside one-off campaigns, you can set up automations that trigger on their own, such as welcomes, post-visit follow-ups, and win-backs for lapsed members.
How do I choose who receives a campaign?
Campaigns target the same segments you build in the CRM, so you reach the exact group you intend and the audience stays accurate as customers change.

Explore more

Works better together

Every feature shares the same customer data, so your studio runs as one connected system.

Customer CRM

Know every guest, their visits, spend, and what brings them back.

  • Unified customer profiles
  • Visit and spend history at a glance
  • Segments for targeted outreach
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Reports & Insights

Decisions backed by numbers, not gut feel.

  • Revenue and attendance dashboards
  • Membership and customer trends
  • Multi-location rollups and exports
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Memberships

Recurring revenue on autopilot, from one plan catalog.

  • Recurring plans and prepaid visit packs
  • Automatic credit redemption on booking
  • Accurate balances and audit trail
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Ready to grow your studio?

Create your studio and onboard in minutes. Turn on the modules you need and go live today.