Know every guest, their visits, spend, and what brings them back.

A complete profile for every customer: bookings, membership status, purchase history, waivers, and notes. Segment your audience and act on it without exporting a single spreadsheet.

Customer list with membership status in the Sauna CRM dashboard

Every other feature writes to the CRM, so the customer profile becomes the single place your team understands a guest. Bookings, payments, memberships, and waivers all land on one record, and the segments you build there power your marketing and your reporting.

One profile, every interaction

Bookings, payments, membership changes, and signed waivers all post to the same customer record. When a guest walks in or calls, your team has their entire history in front of them instead of piecing it together from four tools.

Segments you can act on

Group guests by membership status, visit frequency, or spend, then reuse those segments in email campaigns and reporting. Because the data is shared, a segment stays accurate as customers book, buy, and change.

What you get with Customer CRM

The full picture

Every booking, payment, membership change, and waiver lives on one profile, so your team always has context.

Smart segments

Group guests by membership, visit frequency, or spend, then use those segments across marketing and reporting.

Notes and staff actions

Log preferences and follow-ups, and take staff actions like comps or adjustments with a clear audit trail.

Built for retention

Spot lapsing members early and reach out before they churn, turning one-time visits into loyal regulars.

Frequently asked questions

What lands on a customer profile?
Bookings, payments and POS orders, membership status and history, signed waivers, and staff notes all sit on one profile, so your team has complete context.
Can I segment customers?
Yes. You can group guests by membership, visit frequency, or spend, and those segments are shared with marketing and reporting so they stay accurate over time.

Explore more

Works better together

Every feature shares the same customer data, so your studio runs as one connected system.

Email Marketing

Turn visits into regulars with messaging that runs itself.

  • Email campaigns to any segment
  • Lifecycle automations
  • Delivery and engagement tracking
Details

Memberships

Recurring revenue on autopilot, from one plan catalog.

  • Recurring plans and prepaid visit packs
  • Automatic credit redemption on booking
  • Accurate balances and audit trail
Details

Reports & Insights

Decisions backed by numbers, not gut feel.

  • Revenue and attendance dashboards
  • Membership and customer trends
  • Multi-location rollups and exports
Details

Ready to grow your studio?

Create your studio and onboard in minutes. Turn on the modules you need and go live today.