How to price reformer Pilates classes, packs and memberships
By Elara team · Published
A reformer class can sell only as many places as you have machines, so its price has to cover the class from the places you actually fill. Work out that floor first. Then set the drop-in, the class pack, the membership and the intro offer against it, and check each one where it is weakest: the pack when every credit is used, the membership when members come often, the intro offer when it takes a place someone would have paid for.
Start from what one class costs to run
The studio below is hypothetical, and its figures are planning inputs in USD, not market rates. Replace them with your own.
- Eight reformers and 120 reformer classes a month, about 28 a week.
- $12,600 a month of costs the classes have to cover: rent, reformer finance or replacement, front desk, software, insurance and cleaning. Spread across 120 classes, that is $105 a class. If you pay yourself a salary, it belongs here, not in the surplus.
- $60 instructor pay per class.
- $2 for each visit: laundry, cleaning supplies and the card fees on that visit's share of a sale.
One class costs $165 before anyone arrives, plus $2 for each client who does.
Divide by the clients you expect, not the machines you own
The break-even price per visit is the class cost divided by the clients in the room, plus the visit cost.
| Clients in the class | Break-even price per visit |
|---|---|
| 4 | $43.25 |
| 5 | $35.00 |
| 6 | $29.50 |
| 7 | $25.57 |
| 8, every reformer full | $22.63 |
Some pricing guides divide the cost of a class by its capacity; bsport's method does exactly that. That gives the bottom row: the floor for a studio that is always full. If your classes average six, every visit priced between $22.63 and $29.50 loses money.
A floor only stops losses. If the studio should also leave $2,400 a month for repairs, savings or growth, that is $20 more per class, and the target at six clients becomes $32.83 a visit.
Work out your own floor below with your reformers, class count, costs and attendance. The calculator then checks a drop-in, pack, membership and intro offer against the target.
Price floor for a reformer class
Divides what a class costs to run by the clients you expect, not the reformers you own, then checks each product's price per visit against the target. The defaults are the guide's USD example; enter amounts in your own currency.
At 6 clients a class, each visit has to bring in $32.83 to leave the surplus and $29.50 to break even.
| Target price per visit, with the surplus | $32.83 |
|---|---|
| Break-even price per visit, expected clients | $29.50 |
| Break-even price per visit, every reformer full | $22.63 |
| Cost to run one class | $165.00 |
| Drop-in per visit | $40.00 ($7.17 above the target) |
| Class pack per visit, every credit used | $33.00 ($0.17 above the target) |
| Membership per visit | $32.38 ($0.45 below the target) |
| Intro offer per visit | $19.67 ($13.16 below the target) |
| Most member visits a month at which the membership still meets the target | 7.8 |
- The floor moves with the clients you expect, so test the attendance you see today, not a full room.
- A pack's price per visit assumes every credit is used. Credits that expire unused are not counted as income.
- An intro offer below the floor is a cost of finding clients; whether it pays depends on how many buyers stay.
Price each product against the target
A visit paid with a pack or a membership usually brings in less than a drop-in, so each product needs its own price per visit.
| Product | Price | Per visit | Against the $32.83 target |
|---|---|---|---|
| Drop-in | $40 | $40.00 | $7.17 above |
| 10-class pack, every credit used | $330 | $33.00 | $0.17 above |
| Unlimited membership, 6 visits a month | $259 | $43.17 | $10.34 above |
| Unlimited membership, 8 visits a month | $259 | $32.38 | $0.45 below |
| Unlimited membership, 12 visits a month | $259 | $21.58 | $11.25 below |
| Intro offer, 3 classes | $59 | $19.67 | $13.16 below |
The drop-in is the highest price per visit on purpose. It is what a client pays to avoid committing.
The pack sits just above the target when every credit is used. Price it that way. Credits that expire unused do raise what you earn per visit taken, but a pack that only works when clients waste credits is priced too low.
The membership earns less per visit the more a member comes. At $259 it is above the target at seven visits a month ($37.00) and below it at eight ($32.38). A member who comes twelve times is not automatically a loss, though. A visit in a class with a free reformer costs you only the $2 visit cost. Heavy members cost real money when they take places a pack or drop-in client would have paid for, and that happens at peak times.
Suppose 40 of the 120 classes run at 6 a.m., noon or 6 p.m. Those hold 320 places a month. If 30 members come eight times a month and six of each member's eight visits land at peak, they take 180 of the 320 places, leaving 140 for pack and drop-in clients. If those clients want more than 140 peak places, each extra member visit there takes a place that would have sold for $33 or $40. Before you lower the membership price, look at where member visits land.
Treat the intro offer as the cost of finding a client
Three classes for $59 is $19.67 a visit, $13.16 under the target. What that costs depends on which places the intro clients take.
- If they fill reformers that would have stood empty, each visit costs the studio only $2, and the offer brings in $53 after visit costs.
- If they take places a pack client would have bought at $33, each visit gives up $13.33, or $40 per buyer.
At the worse of the two, and if one buyer in four becomes a member, the offer costs $160 for each new member. Set that against what a member is worth to you over the months they stay, and steer intro clients toward the classes that have room.
Check the prices against your local market
Mariana Tek's pricing guide, updated August 2026, gives US ranges for group reformer classes: drop-ins at $35 to $60, 10-class packs at $250 to $450 ($25 to $45 a class) and unlimited memberships at $180 to $350 or more a month. It does not say where the ranges come from, so treat them as one vendor's summary and compare with three or four studios near you.
We found no published survey of Canadian reformer prices. The price pages of four studios, read October 19, 2026, show how far prices vary; they are a small sample, not a market average. Prices are in Canadian dollars as each studio lists them. Wild West Pilates and Studio Équilibre list prices before tax; the other two do not say. Compare with them directly rather than converting the US ranges.
| Studio and city | Drop-in | 10-class pack | Recurring plan |
|---|---|---|---|
| Nice Day Pilates, Toronto | $45 | $375 | 8 classes a month for $275, 3-month minimum |
| Core Community, Vancouver | $48 | none (8 for $360) | Unlimited (one class a day) for $405 a month, 2-month minimum |
| Wild West Pilates, Calgary | $37 | $330 | 2 classes a week for $52 a week, 13-week minimum |
| Studio Équilibre, Montreal | $30 (mat or reformer) | $270 (mat or reformer) | 8 reformer classes a month for $172, 3-month minimum and $30 activation fee |
Only one of the four sells an unlimited reformer membership. The others cap classes each month or week, so a frequent member cannot push the price per visit down the way the twelve-visit member does above. Naming a studio here does not mean it uses or endorses Elara.
The drop-in, pack and membership prices above sit inside Mariana Tek's US ranges. A price inside the market range can still sit below your floor if your rent is high or your classes run at five.
Set it up in Elara
Each session carries its own drop-in price, in your studio's currency, and its own credit cost, so a reformer class can cost two credits while a mat class costs one. A credit pack sets the number of credits and when they expire, and it can be limited to session categories, which makes a reformer-only pack possible.
Memberships that renew monthly or yearly are unlimited. To sell a set number of classes a month, sell a credit pack with a 30-day expiry, which the client buys again rather than renewing automatically. A fixed-term plan gives unlimited access for a set window, such as two weeks for new clients.
Plans carry no time-of-day rule of their own. To price peak and off-peak differently, set up the peak class as its own session with a higher credit cost, which pack holders pay (unlimited members are covered either way), or limit it to the plans that may book it so an off-peak membership cannot. An intro pack or pass sells like any other plan and is not limited to first-time clients, so state who it is for on the offer and check who buys it.
The memberships page covers packs, recurring plans and fixed-term plans. If you are also deciding how to pay instructors, compare per-class and per-head pay at the class sizes you actually see. The Pilates studio page shows how reformer classes, credits and memberships fit together in Elara.